He studied at the School of Higher Studies in Communications at the ORT University and later at the School of Creatives by Agulla&Baccetti in the Di Tella Institute. He began in Compás, later worked for Nivel, Easton, Agulla & Baccetti Lowe in Buenos Aires, Lowe Ginkgo, BBDO, Leo Burnett, Grey, Lussich, Gattás, Notable and EFPZ FCB. He worked as creative director for Mc Donald's, Fleischmann and Boehringer in the region.

He also worked for the markets of Argentina, Bolivia, Brazil, Spain and Paraguay among others. Some of the clients he worked for over the years were Conaprole Mondelez, El País (newspaper), FNC (beverages), Grupo Bimbo, Urufarma, Gales (financial services), Unilever, Telecom, Renault, Quilmes, Arnet (telecommunications), HSBC, Juanicó wines, L'Oréal, Kimberly Clark, Procter Pernod Ricard, Roche, Novartis, Abbott, GSK, Boehringer, BBVA, Claro / CTI, Multicanal, Divino Department Store, Republica AFAP, among others.