Bachelor´s degree in Communications from Universidad Católica del Uruguay
Started to work in media outlets while gaining experience in advertising as a copywriter in DDB Uruguay.
Today, he begins a new adventure called BARDO
With more than 12 years of experience managing his own projects, working for top brands, he has found renewed energy to keep growing.
He has a Bachelor´s degree in Communication Sciences from the Universidad Católica del Uruguay. Started working in media outlets as he made his debut in advertising as a copywriter at DDB Uruguay.
Radio fanatic, went from covering minor soccer games in small stadiums with Carlos Muñoz team to lead a program with Blanca Rodriguez every afternoon in Nuevotiempo 1010 AM (radio). From there he was summoned by FM del Sol (radio) to host “Café con FM”, a popular program he hosted for many years. Meanwhile, he completed graduate level studies in Marketing and Corporate Communications that led to the founding of his first advertising agency called FIRA Communications.
While at the helm of FIRA, he worked for clients such as ABN AMRO Bank, L'Oreal, Banco Comercial (important local bank), MP Personalized Medicine (private medicine service), COSEM (Health care provider), ANII (Research and Innovation government agency), Ferrere y Asociados (one of the largest and more prestigious law firms in Uruguay), CONAPROLE (main dairy products producer and exporter), among others. A few years later he founded CREO Communications, with which he began working for prestigious brands like Mercedes-Benz, Lux Optics, Crocs, Skechers, Kenzo, Fendi or Aiva Holdings.
Today, he begins a new adventure called BARDO, with the experience gained in over 12 years at the helm of his projects, working for top brands and a renewed energy to continue growing.